Never Risk Sounding Like A Newbie When Talking About Beer

Learn How To Describe What You're Tasting In Beer So You Can Become A Beer Tasting Master! 

Join the 800+ Homebrewers
& Craft Beer Lovers

In This Immersive Course You'll:

  • Watch Interactive Beer Tastings & Trainings

    Taste the same beer at the same time alongside a BJCP judge and fill out worksheets to learn quickly.

  • Fully Understand What You're Tasting In Beer

    Train your palate to detect subtle flavors you may have overlooked in the past (most beer nerds can't even do this!)

  • Be Able To Describe What You're Tasting

    Learn how to describe what you're tasting and articulate WHY a beer is worth drinking (people will be blown away with your understanding)

  • Learn How To Improve Your Own Beer Recipes

    If you brew beer, this is a no-brainer. Train your palate to identify off-flavors in your own homebrews and make the best beer you ever have!

Most Beer Lovers Don't Really Understand WHY Beers Taste The Way They Do

​(As a beer lover, you're missing out on SO much...

As a homebrewer, you're leaving a lot of potential on the table)

You're not alone! Millions of craft beer lovers don't have a clue how to describe what they are tasting in the beers they love (or hate).


Without an understanding of what you're drinking, how are you going to:

  • Describe WHY you like or dislike a specific beer?
  • Recommend a beer to a friend and tell them specifically how it tastes?
  • Brew a beer with the flavors that you really want?
  • Look like the beer expert that you've always wanted to be :-)

Most beer lovers are in this same boat, so don't feel bad!

I've created this course to get you over this hump...

Are You Ready To Start Understanding Beer In A Radically Different Way?

If so, keep reading...

The Beer Tasting Mastery course was specifically designed for anyone who wants to up their beer game.


The 800+ students who have completed the course are:

  • Homebrewers who want to start brewing beers that they could be proud to share with their friends and family. After completing the course, many have said they are now better tasters and can emulate any beer they'd like.

  • Craft Beer Lovers who wanted to gain the confidence of knowing exactly what they're tasting. Just imagine, now you'll be able to describe the types of beers you like to a bartender or friend and not feel like a fool!

  • Total Newbies & Experts who want to know beer inside and out (it doesn't matter what level you're at, this is great for any class for beer lover). At the end of the course, you'll walk away with more beer knowledge than 90% of the world.

If you are one of those three people, then there is no better at-home beer tasting course to join.

Let's show you what it's all about...

Why Should You Learn From Me?

Who is this guy?!

I'm the founder of and a BJCP beer judge.


I'll be your personal trainer through the course and I'll introduce you to some of my favorite beers and other beer nerds!

Here's What You'll Get In
Beer Tasting Mastery...

Interactive Weekly Tastings & Trainings

​You and I and the rest of your classmates will taste the same beer together!

Here's how it works...

  • Each week you'll have one specific beer to taste and analyze...
  • I'll walk you through that session's beer and we'll dive deep into each one. It's fun! And having so many beer drinkers describe what they're tasting is extremely useful for honing your skills...
  • I'll help you pick out the unique flavors and show you where those flavors come from. You'll notice your palate improving after just the first session.
  • Don't worry, you'll get immediate access to all trainings, so you can work at your own drinking pace!

Cheat Sheets & Workbooks

You'll also be able to download some of the most valuable go-to resources for any serious beer drinker (most beer nerds don't even know these exist)...

Beer Tasting Cheat Sheet: This workbook will give you over 250 words to help you describe the beers you're drinking. Once you get through the first week, you'll start using these words naturally and start sounding and feeling more like an expert. You'll have a new vocabulary and understanding of:

  • Appearance
  • Flavor and aroma
  • Mouthfeel
  • Intensity
  • The big picture of the beer you're drinking
  • And lots of other terms you'll start using naturally

Your Own Beer Evaluation Sheets: This will be a resource that you'll want to use with almost any beer that you taste. Many have told us they have stacks of these printed out so they can be ready to analyze! It becomes a fun learning game when trying new beers.

Once you do the exercise once with this workbook, you'll be hooked! These evaluation sheets will immediately get you thinking differently about beer and up your beer game! 

Deep Dive Beer Education

It's not enough to have a sharp palate.


To become a confident beer drinker, you need the knowledge that goes along with it.


That's why you get educational presentations each week of class. You can watch these on your own schedule, as time permits.


Learn about classic beer regions what to look for in their beer styles. They include:

  • American beers
  • U.K. beers
  • German beers
  • Belgium beers

Plus, we'll do a deep dive into how the different ingredients affect a beer's flavor: Malt, hops, and yeast.

Tasting Challenges

If you've ever struggled to find the right word to describe your beer, this feature of the class was designed for you.

Each week, you'll fine tune your palate using fun at-home challenges. In fact, your very first task after joining the course is to perform the the first training exercise.


You can do it today, if you want. It will give you a baseline for your tasting abilities. Then, after class, you can go back and see how much you've improved.​

Our students have a blast with this part of the program. Many even compete as husband vs. wife to see who has the sharper "spidey senses."


These tasting challenges give you a fun way to learn the different flavors in beer.

This is a recorded course, so you can watch at your own pace.

Let's Start Drinking!

Click the button below to enroll in Beer Tasting Mastery now.


You'll immediately get access to all four weeks of the beer tasting sessions, all resources, all bonus seminars, and much more!

To Help You Even More, You Also Get These Exclusive BONUSES...

Bonus Seminar:

How to Take Your Homebrew From Good to Great,
​with Gordon Strong

Gordon Strong is arguably the top homebrewer in the world. He is the only three-time winner of the National Homebrew Competition's coveted Ninkasi Award. He's also the highest ranking beer judge in the BJCP and the only Grandmaster Level VII judge.


Gordon and I speak for almost an hour about how to take your homebrew from good to great. As the world's top beer judge, no one knows what separates good homebrew from great homebrew quite like Gordon.


Here are some of the things you'll learn:

  • The critical skill you must nail down before you can make big gains in your beer quality
  • Gordon's very specific answer to the question: "What % of your recipes do you get right on the first try?"
  • "Why "balance" is such a misinterpreted term in homebrewing and the jazz band metaphor that explains how to get the balance right in your beer
  • What a "clean fermentation" (another widely misunderstood term) really means & why if you get this wrong, your brew will always taste "off"
  • Gordon's advice on tweaking your brewing water (this falls outside the mainstream)
  • What's the difference between a beer that scores a 40 in a competition versus one that scores a 48? Gordon reveals the most common quality found in top-scoring homebrews

Bonus Seminar:

Everything You Wanted to Know About
Becoming a Beer Judge, with Jeremy Short

Jeremy Short is a BJCP National ranked beer judge. Jeremy and I actually went through the BJCP exam process together and in this talk, years later, we reflect back on that experience. We talk about what worked and what didn't.


You'll learn:

  • The step-by-step timeline for becoming a BJCP judge
  • The first thing to do when you decide you want to become a judge
  • How to get a jump start on your BJCP training
  • The inner workings of a homebrew competition
  • 3 simple ways to put yourself ahead of the pack when entering beer competitions

Bonus Seminar:

Train Your Senses Like a Professional Perfumer, with Joel Wilson

Perfumers are a kinda mysterious.


Not many people know about them, but they have the best noses in the world.


In fact, Joel's nickname is "The Nose." And as you'll hear perfumer Joel Wilson say in this interview, there are people in his industry who can smell lavender oil and tell you what the weather was like the day the lavender was harvested.


Do you think he has some knowledge that could help beer drinkers train their senses? You're right.


We'll dig into:

  • The surprising truth about how your DNA affects your ability to pick up aromas
  • Joe's "Floating Room" metaphor that you can use to detect flavors within other flavors
  • Why Joel says you should never sniff your beer
  • The object inside your home that makes for an easy palate training tool

Bonus Tool:

Beer Review Templates

Think about all the places you talk about beer: Untappd, to friends, in your personal journal, on blogs...


And while BTM gives you tasting skills, sometimes you need a little help putting words on paper. These templates are the answer.

They don't tell you what flavors to say. That's up to your palate & where the BTM training will really help (and some of the workbooks we'll give you).


The templates give you formulas to follow so you communicate what you taste so that others understand you -- and may want to have what you're having.


Here's what you'll get:

  • Templates for quick reviews like on Untappd and Twitter
  • Templates for longer reviews like RateBeer or BeerAdvocate
  • Templates for more straightforward "just the facts" style reviews
  • Templates for elegant, mouthwatering reviews that bring the drinking experience to life
  • Even templates spoken reviews. If you want to describe a beer to your friend in a few words, this is what you say.

Look at What Other BTM Graduates Are Saying...

"I’ve been homebrewing for almost exactly 25 years, but despite that, I still feel that I’m not really in control of the recipes that I come up with. The guided tastings, and the input from the many other course participants - all in real time - really improved my ability to discern (and therefore choose) different beer flavours and aromas; it has upped my homebrewing game considerably!"

Brian Feldman

"I signed up for the Beer Tasting Mastery course because I wanted to expand my palate in preparation for the Certified Cicerone test.

The course helped tremendously, the best part being the instant feedback/flavor descriptions from other participants who were tasting the exact same beers as me. Since completing the course my tasting skills and descriptive vocabulary are much better and continue to improve."

Cory Koch

"Although I write professionally about beer (and am a Certified Beer Server and a provisional BJCP judge), I feel that my tasting abilities are my weak point. Billy didn’t disappoint.


Through our assignments and classes, I honestly improved my skills!I learned so much and had so much fun that I hosted a blind ingredient tasting for my beer-savvy girlfriends using our class materials."

Tara Nurin

"I took the Beer Tasting Mastery course for two reasons. One, I wanted to have a more thorough and deeper understanding of the beer I was drinking. Two, I wanted to take that knowledge and use it to help me brew better beer.

BTM was an amazing course, and the fact that I can go back and re-watch the seminars and access all the other course materials again and again is pretty cool. Thanks Billy!"

Chuck Hughes

This is a recorded course, so you can watch at your own pace.

Let's Start Drinking!

Click the button below to enroll in Beer Tasting Mastery now.


You'll immediately get access to all four weeks of the beer tasting sessions, all resources, all bonus seminars, and much more!

And Just A Bit More From the Graduates...

"Going through the Beer Tasting Mastery course that Billy put together really helped me to pick apart the flavors from what I'm getting and why."

Mike Lewis

"I had little to no focus on the more subtle flavors. Now I notice even the slightest maltiness in the hoppiest of IPA's."

James Rutledge

This is a recorded course, so you can watch at your own pace.

Let's Start Drinking!

Click the button below to enroll in Beer Tasting Mastery now.


You'll immediately get access to all four weeks of the beer tasting sessions, all resources, all bonus seminars, and much more!

Copyrights 2018. All Rights Reserved.